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Tuesday, November 13, 2007

Lowe's refuses to call them Christmas Trees

The following is an exert from an email I received from American Family Association:

In their Holiday 2007 catalog, containing 56 pages of Christmas gifts, Lowe's advertises hundreds of gift items, including scores of "Family trees." In fact, the word "Christmas" only appears two times in the entire holiday catalog. The ads mentioning "Christmas cover only 12 square inches of the 5236 square inches available.
Lowe's even has one of their Family trees turned upside down on a stand. We are not sure what the significance of that is.
Lowe's evidently did not want to offend any non-Christians, therefore they replaced "Christmas tree" with "Family tree." Of course, if Christians are offended that is evidently ok.
An on-line search of Lowe's does reference some "Christmas" items. In fact, a word search of their Web site gives the exact same number 174 of the word "Christmas" as it does the word "holiday." Most of the items mentioning Christmas appear to use the promotional line given by the manufacturer.
Their Holiday 2007 catalog features scores of products, including lights, wreaths, trees, and yard decorations. Most people would associate these items with Christmas, but not Lowe's! Except for two obscure references, they refer to everything in their catalog as "holiday."

Click here to see the front cover of the catalog and a page featuring their "Family trees." catalog ad.

Take Action:
Send the e-mail to Lowe's. Ask them why they refer to their Christmas trees as "Family trees."
Forward this to your friends and family and ask them to send the e-mail.

I guess making sure that the rights of Christians are upheld along with all the other religious groups is something I feel strongly about.

2 comments:

Anonymous said...

I don't understand their rationale either; however, and trying to be as respectful as possible in posing this question to you, how would you feel if they marketed them as icons in Druid ceremonies? Because that's their history. Christmas trees and the Easter bunny, they all have pagan roots, and these symbols were kept as part of Christianity during ancient times back in the days when Pagans were being converted to Christianity.

Just a thought!

TexasGal said...

I understand your point. It's not so much the symbol of the Christmas tree, but the fact that they left out the word "Christmas" all together. Granted, we still decorate our home with a Christmas tree at Christmas time but we still try to instill in our children that "Christ is the Reason for the Season". I guess in my opinion I just hate to see companies afraid to use the word "Christmas" and instead replace it with something like "Happy Holidays" or "Season's Greeting" instead of Merry Christmas in fear of offending the non-Christians. I can promise you in countries where Christians are the minority the government and shop owners don't go out of their way to make sure they don't offend the Christians.